ELLESSE UK
Project Management / Creative Direction / Website Design
ellesse UK required a new E-commerce platform, and an update to the entirety of their on-line presence, and we have been involved with the brand since early 2016. Since this work, the brand has had substantial growth and hit the market perfectly. We originally produced design material for the website including banners, call-to-actions, and features. Working closely with the in-house team at ellesse UK, we were heavily involved and project managed the transition of a legacy html site over to a new and up to date shopify platform alongside the great teams at Intrada Creative and Velstar in the North West of the UK.
Late 2017 – early 2018 was the launch of the new site; a new experience for the customers of the brand, and a much more fluid and flexible platform for the brand to grow with. Tucano assisted Intrada Creative and Velstar with the UX / UI design throughout the site with: user journeys, page layouts and styling options for banners / buttons / call to actions and typography. We also carried out the retouching throughout all collections in house, for the launch of products, giving a full, clean and consistent look throughout.
Tucano produces digital content for the website, social platforms and emailers, as well as providing retouching and clipping services to get the e-commerce product imagery in top shape ready to be live online. We collaborated with photographer Rick Whittle to ensure photography and retouch work hand in hand. We have also been involved in many other areas within the brand including the video / film production, assisting with the Make it Music project that Matti Page is directing and filming, and alongside Anattic who are producing the film content for the brand.
To see more about the brand, our work or simply have a shop! take a look at ellesse.co.uk
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