Branding / Web Design

Alex’s hard work, commitment and training had already built her a great following on her socials – and now was time to get an online presence to match. As Alex was at a high level within the health and fitness industry, she already had a great feel for the brand she was looking for. Starting with the brand identity, and competitor research, we incorporated the tones and feel of Alex’s vision – leading us to a punchy turquoise on fresh white. We began sketching some compositions and working the colours against typefaces, before starting on the UX / UI of the site, with a wireframe, before going live. Clean and simple shapes set the layout with a strong white space surround. We brought the brand colour in on hovers, call to actions and included a sharp styling overlaid on banners and feature images, creating the fresh, clean feel Alex had been looking for.

To see more about Alex, take a look at

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Alex Jessica Fit designed image -
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