Digital Design / Web Design
We have been involved with HotYoganic for a while; we created their first site when their journey began and went on to refresh the website, keeping it up to date, and aligning it with with the look and style expressed on their social channels. To work with this style we wanted a more delicate typeface throughout, and it was difficult to marry up much with the boldness of the brand logo. So, we added subtle stages to transition from a bold solid font, to a much more delicate serif typeface.
By using simple silhouette vectors of a variety of tropical plants and weighted strokes, we were able to create a sophisticated and lush style; elevating the brand to where they wanted to be. We are really pleased with the outcome; the brand is uniform across all platforms, and will ensure consistency in future work.
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