FIRST CHOICE NUTRITION
Branding / Packaging Design
First Choice originally approached us with a brand which was partially designed, and we wanted to give them the product they needed to get this brand into the market, and ready for the public. First Choice Nutrition is serious about dietetics; working with a leading canine nutritionist, they have spent years developing and perfecting the complete, all-natural and optimal, raw food. It was our role to ensure we created a sleek design to reflect the excellent quality product they had worked so hard to achieve.
The brand identity has gone through some subtle changes – and we have developed both a cleaner and more solid typeface for the bold brand name, and a much more versatile colour for the main brand logo. Originally the artwork used in the design was stock photography, which lacked the passion and identity of the brand. Working alongside photographer Rick Whittle we shot for a full day, before retouching the images to achieve the style needed for the packaging, and supplying an all round a set of great images, which can be used across print / digital / social and online.
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